My Plans
Entry-Level Online Coaching
$29.99 per week. This level is ideal for: • Current gym-goers with an established routine • People who know the main lifting patterns and training etiquette • Those who want to train exactly the way I train, as I train it • Former members who’ve moved away for work, family, or sport and want continuity. The system works if you DO. It’s access to my exact training; designed, refined, and proven over decades. Great for serious gym users who want results without noise.
Full access to the Pinpoint Athlete training programme
Structured workouts delivered via the app
Exercise demos and progression guidance
Follow my program as I do it. This is an insight to my training and how I achieve my athletic targets in performance and body shape.
A$29.99
Weekly
Level 2 - Coff’s Crew Member
$89.99 per week. At this level: We unpack and reshape: • Your diet, eating habits and supplementation needs. (if any) • Your full training history, including past and current injuries • Your real targets - sport, health, mindset, or life change - and the reason they matter. From there, everything becomes dynamic and responsive. This is not passive programming. This is not automated coaching. This is real oversight, real adjustment, and real accountability
Eating plan designed to compliment your performance/health and body goals.
Program adjustments for your body: Adjustments for injury, access and/or a change in circumstance. The changes will be updated on the app just for you.
Video Check-ins: One at the start of your program, half way and one at the end. used for program brief, program outcomes, tracking progress updates, targets and goal setting and reviews. Very important on our training journey.
Continuous Direct message communication access and a priority time slot reserved just for you for video technique analysis, diet adjustments and important questions.
Program and load targets so that you know exactly whats expected of you when you start your session.
Target setting with honest discussion around why they are or aren’t being hit
Focus on internal health as well as external performance
Access to my naturopath, supplement and health-food discounts
Priority access to weekly and monthly fasts
A$89.99
Weekly
Level 3 - Coach Coff POCKET COACH Systems
$199.99 per week. Want a coach thats there when you need him? At this level: - I organise and oversee the entire training ecosystem for you to hit your goals. - Contact heavy. When you need me, i'm there. - Food mindset coaching: There is a system, your food choices will be made with confidence. -You want your goals guaranteed? This is the option. -Limited spots. *This is not a mass offering* - If you are serious about the change. BE THE CHANGE! take this option and watch the magic happen.
We unpack the mindsets you’ve carried, where they came from, and why they still run the show
We build the mental qualities needed to achieve big, sustained change
Daily routines designed to set your mind up for success
Reflection techniques that build self-worth, self-respect, and discipline
Health & performance management (done with you, and for you)
I send you for your personal blood tests
I coordinate and manage sessions with my naturopath
I schedule testing and follow-up appointments so nothing gets missed
I design grocery lists and nutrition systems you can actually follow
Regular, high-level science-based adjustments to your training as your body responds
A structured 12-step framework over two years to redefine your health and athleticism
I identify the best allied health and performance professionals in your area
I contact them directly and help coordinate what’s needed so you’re fully supported. If something is missing in your setup, we fix it, fast
Weekly 1-hour check-in
We review the week that was and build the week to come
We address struggles, friction points, and mental drift immediately
We adjust training and nutrition based on real life, not theory
If progress is fast, we sharpen. If it’s slow, we stabilise and build properly
A$199.99
WeeklyBilly Coffey & Murray Fletcher
Coaches
With over 30 years of combined coaching experience, Billy Coffey and Murray Fletcher are the driving force behind Pinpoint Athlete. From everyday gym members to elite and professional athletes, their coaching philosophy is built on discipline, intent and unlocking potential at every level. Billy brings a relentless, detail-driven approach to performance coaching, with a passion for helping athletes recognise their own capability before they believe it themselves. Known for his purposeful communication and high standards, Billy focuses on education, accountability and long-term athlete development. Murray complements this with an unwavering commitment to consistency, culture and effort. His coaching thrives on pushing athletes both physically and mentally, demanding more when it matters most, and fostering an environment where character, teamwork and growth are non-negotiable. Together, Billy and Murray have spent over a decade coaching inside Pinpoint Athlete, shaping not just stronger athletes, but stronger people. Their shared belief is simple: progress comes from intent, effort and showing up with purpose every single day.
Complete personalised fitness solution
One-to-one Video Calls
Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.
Compliance Tracking
Build long term healthy habits with weekly and monthly compliance trends for workouts, nutrition and everything else.
Wearable Integration
Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.
Weekly Check-ins
Check-in with weekly photos and measurements to keep track of your progress. Make amends whenever required.
Personalised Workouts
Get frequent tweaks on your workout plan based on your heart rate, feedback and of course, your schedule & preferences.
Customised Nutrition
Get meal plans based on your dietary preferences. I will constantly update your plan to ensure you get to eat what you like while keeping it healthy.
